Driving innovation

Learning, teaching and assessing English will always evolve. We're committed to being at the forefront of change.

Our experts use research to harness the power of digital advancements, like AI. This helps us create the best and most ethical learning experiences possible.

Advances in technology

We live in a time of change with the emergence of AI and other technological breakthroughs. We make sure, through research, that we integrate any new technology in our products where it adds value to the learning experience.

AI

Generative AI is developing at a breathtaking pace. It will have a profound impact on education, including English language teaching, learning and assessment. We are excited by the possibilities that generative AI offers. For example, how it can make language education more effective and more accessible. We also understand anxieties around AI and digital assessment and have investigated concerns.

We are committed to using technology to enhance, not limit, English language learning.

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Innovative assessments: eye-tracking

Learners are becoming more familiar with the choice of paper-based and online tests. We need to explore more about how different formats can enrich test-taking and assessment.

For example, eye-tracking can measure the responses of test-takers when reading. This can reveal cognitive processes to learners that they may not have been aware of. These could potentially change and improve their study habits. We are currently investigating this as a strong contender for future language assessment.

Learning through gaming

Games-based learning is proven to maximise engagement and motivation. That's why we're using the latest research to develop exciting new games. These will help your students learn English without even realising it.

Our research has responded to the popularity of video games to help people learn English. We have developed game-based tests that create an immersive environment and engage learners. They do this without sacrificing the authenticity, self-motivation, skill practice, and sense of purpose of classroom-based tasks.

Combining human and digital marking

Automated marking has moved on from simply checking multiple-choice answers. Our algorithms now use the latest machine-learning techniques to mark written and spoken responses. However, experienced human examiners are still essential for quality control and marking elements such as spoken interaction.

Overall, this hybrid approach means learners can trust the grades they receive.

Knowing that the exams your students sit, or the learning materials you teach with really work is important to us and everyone we work with.

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