18/09/2023
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Exploring the intersection between education and culture
Cambridge University Press & Assessment, known for its commitment to education and English language skills, recently made waves in the vibrant cities of Hanoi and Ho Chi Minh City during the UK Festivals on September 9 and 10 and September 16, respectively. These festivals, celebrating UK culture and promoting international partnerships, provided Cambridge with a unique platform to engage with audiences and showcase our commitment to education and assessment.
The festival drew a diverse audience, including parents, students, teachers
Bridging cultures through education
The UK Festivals in Vietnam are highly anticipated annual events highlighting the deep-rooted cultural ties between the UK and Vietnam. These festivals allow the people of Vietnam to immerse themselves in British art, music, education, and more. Cambridge University Press & Assessment's participation in these events underscores the company's commitment to cross-cultural exchange and promoting excellence in education.
Cambridge University Press & Assessment’s booth at the UK Festival
Promoting excellence in education
Cambridge University Press & Assessment, an integral part of the University of Cambridge, has long been known for setting high standards in education and assessment. Our participation in the UK Festivals allowed us to interact with a diverse audience, including students, educators, and parents, who gained valuable insights into Cambridge English Qualifications and our learning materials.
Highlights of the events
Cambridge University Press & Assessment hosted interactive booths and sessions during the festivals to showcase our learning resources, assessments, and digital tools. We offered free online English language tests that promote English language learning and allow participants to assess their language skills from Pre-A1 Starters to C2 Proficiency level. After completing the tests, each participant received a surprise gift from Cambridge in the form of a lively Wheel of Fortune game. Impressively, over 1,000 participants of all ages took the tests.
The Cambridge University Press & Assessment team in Vietnam
Community engagement
The Cambridge University Press & Assessment team actively engaged with the local community, answering questions, offering demonstrations, and providing guidance on best pedagogical practices. This open dialogue allowed attendees to better understand Cambridge University Press & Assessment's overarching mission to improve the English language skills of teachers and learners on a global scale.
A glimpse of the future
Cambridge University Press & Assessment demonstrated its commitment to bridging cultures through English language skills by participating in the UK Festivals in Vietnam. These events were a testament to our commitment to shaping the future of education and ensuring it remains inclusive, innovative and accessible to all.